Thought Leadership: Can the Magic Last?

Jan 15, 2020



Image courtesty of Nice Shoes

There’s no denying both the volume and production standards of film, TV and streaming have reached an all-time high. In 2018, 10 out of the 10 highest grossing films in the US were either visual effects (VFX) movies or computer-animated films. And from 2011 to 2018, the episodic TV industry experienced an 85 percent increase — many of those series relying heavily on VFX.
No matter the medium, today’s content is expected to transport audiences to alternate worlds dominated by immersive 3D audio and visuals, predictive and intuitive artificial intelligence, and fantastical virtual and augmented reality. What’s more, the streaming revolution has increased the appetite for high volumes of this consumable media and is simultaneously challenging the Hollywood status quo. After all, after every TV binge comes a terrible case of ennui — for which the only cure is to self-submerge into another multi-season nail-biter. Now fans of visual effects and animation can see the latest two-and-a-half hour epic film and achieve a subsequent fix from its accompanying choose-your-own adventure video game — simultaneously merging the worlds of film and games into one and expanding the audience exponentially.  
Under constant pressure to improve quality and increase cadence, today’s studios are challenged by even tighter budgets and shorter timelines. As a result, the complexity of modern production multiplies with every new project. Read the rest of this article on

About the author: Sarah Hodges is the head of business strategy at Shotgun Software at Autodesk. Shotgun is a production management platform used by more than 2,200 facilities and studios worldwide. During her time at Autodesk, Hodges has lead teams across the architecture, engineering and construction (AEC) and production planning industries. She has spent countless hours with customers across the globe to understand their challenges and requirements.